Results (3 Months)
- 1.27k+ clicks and 30k+ impressions
- $11,666 in organic revenue
- Consistent bookings through Google profiles and enhanced visibility
Skinfinity Spa, a leading medical spa in Louisville, KY, aimed to increase bookings and sales for its advanced body and facial treatments. When I started working with them in September 2024, the website had just launched, but it lacked organic traffic, had minimal SEO efforts, and faced significant technical issues.
Challenges
- Redirect loops, incorrect canonical tags, and filler content
- Only the homepage was indexed, and local visibility was minimal
Strategy
Technical SEO Fixes: Conducted a comprehensive audit, resolving site structure issues, eliminating unnecessary pages, and improving overall site performance.
Local Keyword Optimization: Researched local search trends and targeted terms such as “med spa in Louisville” and specific treatment queries, adjusting pages accordingly.
Content Optimization: Rewrote all website content to align with search intent, optimizing meta titles and descriptions to boost engagement.
Local SEO & Business Profiles: Created and optimized profiles on Google, Bing, and Apple, incorporating booking features to encourage conversions.
Citations Campaign: Built 100 citations to ensure NAP consistency and gain backlinks, increasing local search authority.
Next Steps
Focus on content creation with a year-long blog calendar (4–5 posts per month) and a backlink campaign to increase authority and sustain growth.
