Results in 3 Months
- Clicks & Impressions: 900+ clicks and 8,400+ impressions from search engines. Daily clicks exceed 15, reflecting high purchase intent from local visitors.
- Revenue: $80,000 in organic revenue in 30 days (Nov 16 – Dec 15, 2024).
- Keyword Rankings: Multiple treatment-related keywords ranked on the first page of search results.
Client Overview
Skinique Spa is a medical spa in New Port Richey, FL, offering a wide range of body and facial treatments. Their website launched in September 2024, with goals to drive high-value treatment bookings and boost sales through an integrated calendar and shop page.
Challenges
The website lacked SEO focus, had no organic traffic, and only the homepage was indexed. It contained filler content, unnecessary pages, redirect loops, incorrect canonical tags, and sitemap errors. Local search visibility was minimal.
SEO Strategy
1. Technical SEO Audit & Fixes
- Conducted a deep audit to address redirect loops, canonical issues, and pagination errors.
- Removed filler content, streamlined site structure, and optimized remaining pages.
2. Local Keyword Research & Mapping
- Researched New Port Richey-specific search trends.
- Reorganized treatment offerings into seven targeted categories based on search intent.
- Optimized homepage for broad keywords (“medspa in New Port Richey”) and shop page for commercial terms.
3. Website Optimization
- Rewrote all website content for SEO and user engagement.
- Optimized meta titles and descriptions to improve click-through rates.
4. Business Profile Setup & Optimization
- Created and optimized Google, Bing, and Apple business profiles.
- Added booking buttons to drive direct appointments (initially 2-3 per week).
5. Citations Campaign
- Built 50 high-quality citations across national and local directories.
- Ensured NAP consistency and generated backlinks to boost domain authority.
Next Steps
- Focus on content creation with a one-year calendar of 4-5 blog posts per month.
- Launch backlink campaigns and expand citations by 50 more directories.
- Continue aligning content with user queries to enhance engagement and conversions.
Skinique Spa’s rapid growth demonstrates the power of a well-executed local SEO strategy.
