Revenue Impact
Between July and October 2024, the website generated $20,000 in organic revenue, with 72 bookings through the calendar, resulting in an additional $36,000 in revenue.
Client Overview
Timeless Spa Center, a luxury medical spa in Lexington, KY, sought to increase appointment bookings and treatment sales through their new website. I began working with them in July 2024 to establish their online presence from the ground up.
Challenges
The site had no organic traffic, limited indexing, and several technical SEO problems, such as redirect loops, poor sitemaps, and filler content. Only the homepage was indexed, and unnecessary pages left by developers were present.
SEO Strategy
Technical SEO Audit & Fixes
I performed an extensive technical audit, addressing structural issues and removing filler content. Unnecessary pages were deleted, simplifying the site into a lightweight, optimized platform ready to rank.
Local Keyword Research & Mapping
Research focused on Lexington-specific keywords, such as “facials for acne.” I reorganized the service offerings into seven categories targeting local search intent, and optimized the homepage and shop pages for high-volume, relevant keywords.
Website Optimization
I rewrote content across all pages to match keyword intent and improve the user experience. Meta titles and descriptions were updated to enhance click-through rates.
Business Profile Setup & Optimization
Business profiles were created and optimized on Google, Bing, and Apple, with a booking button added to Timeless Spa’s Google profile. This led to 2-3 appointments each week from the start.
Citations Campaign
I built 50 high-quality citations across national and state directories, ensuring NAP consistency and securing backlinks to boost local rankings.
Results in Three Months
- Clicks and Impressions: The site gained over 1,000 clicks and 16,000 impressions, with daily clicks exceeding 10, driving highly relevant traffic.
- Keyword Rankings: Timeless Spa achieved top 10 rankings for service-specific keywords such as “liquid botox” and “cryo facial,” and top 3 positions for high-intent terms like “facials near me.”
What’s Next?
The next steps include implementing a one-year content strategy with 4-5 monthly blog posts addressing user queries, a backlinks campaign, and 50 additional citations to further enhance domain authority.
